Design and Innovation Daily

The “of course” factor

Posted in entrepreneurship, user experience by Dan on January 6, 2010

Om Malik quotes the designer Christian Lindholm:

Most companies (including web startups), he said, are looking to “wow” with their products, when in reality what they should be looking for is an “‘of course’ reaction from their users.”

The concept of user-centered design is now commonplace, but it is not so commonly understood that the ideal user experience is not made up of flashy features that capture one’s attention but of functions that seamlessly fall into the context of the user’s natural behavior. Malik, drawing from the documentary Objectified, discusses the importance of the “of course” factor: “User Experience Matters: What Entrepreneurs Can Learn From ‘Objectified.'”

Colin Raney extends this idea to customer experience and business design: “Of Course…”


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