Design and Innovation Daily

Marriott rapid-prototypes a hotel lobby

Posted in methodology, user experience, user research by Dan on January 7, 2010

In the process of redesigning Courtyard by Marriot, a project which addressed the hotel chain’s lobbies along with the overall brand and customer experience, the company prototyped an entire hotel lobby with foam core, allowing them to quickly test and iterate on the lobby design. In Mark Hurst’s interview with Brain King, VP and Global Brand Manager for Courtyard, King discusses the user research strategies employed during the project. (Found via Jared Spool.)

Yesterday’s article on Johnny Holland—incidentally, also by Jared Spool—was a bit ironic because I’ve been writing website reviews and recommendations over the past couple weeks. Spool warns of the risks of making recommendations as a designer, suggesting that experimentation is a better way to arrive at decisions about a design. The lesson is also important when we, as designers, give each other feedback; a particular suggestion could be right or wrong, but our feedback is more valuable if we first aim for a better understanding of the problem. “My Recommendation: Stop Making Design Recommendations.”

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